process

Knowing when to say when.. it's more than just a drunk driving campaign slogan, thing.
City of Decatur just held their annual Beerfest logo contest and I was happy to enter. The following pics show my process from initial concept to stuck and finally just plain out of time. Then I did that thing where you give up on the idea and just let things be what they want to be.

Step one: Do some sketches of the basic idea. (A see through guy drinking letters that float in his stomach)


Step two: Make it look not gross.


Step three: Take it to the computer and try to make it cool, then give up.
Check out the winning logo at PaperSteak.