FAIL... SORT OF

Because of the way it came about I called this, "the bad idea". Time was short, all other ideas had been finished and rounded out, and I had a ton of crap going on outside of work. At the presentation though the client really connected with it and it hung in the decision process all the way to the end. Ultimately it wasn't the final choice, but the way it hung on had me rethinking the way I had labeled it. Due to pressing time, fatigue, and distractions I was able to get into a more instinctual creative place and the result was more emotional because of it. I wish I could share more but due to the clients privacy I can only show a rough censored version.